No, I don’t mean I don’t want to blog about jobs and careers. When I say career bloggers, I mean bloggers who earn a full-time living from their content creation. A little bit like the career tribute in The Hunger Games… blogging is their life and they’ve worked damn hard to get in the position they’re in.
Anyway, that’s not why I blog, it’s not why I started and it’s never going to be my goal.
After a few years of everyone and anyone hoarding to blogging, I thought I would write this little post about why it’s okay not to be in this for good.
A first time (and last time) read of Scarphelia, wherein The Final Act of Scarphelia, she laid down some home truths about blogging that I highly recommend you check out ASAP.
Please note that this isn’t a post bashing full-time career bloggers! I’m a big fan of many top bloggers but even if there was room up there for me, these are the reasons that I like being a hobby-blogger.
Blogging Has A Best Before Date
Blogging, like YouTube and other platforms that we can’t even remember, will end. Although running a blog (successful or not) can look great on your CV and provide a great platform which you can launch yourself from, I can imagine that re-entering mainstream work after being a top-dog blogger for years would be more than tough.
From another perspective, why invest so much of your life in something that isn’t meant to last? this can be argued for a large number of careers, but personally, I want something that has my name on it at the end of an era, rather than a stuffed-to-the-brim closet…
It’s A Constant Competition
We all have to compete at some points in our lives, that’s a given. Blogging makes it personal, though. You’re competing to stay relevant, you’re competing with others on how large and interactive your audience is and to a certain degree, competing with the personal next to you over who has a more likeable personality.
I don’t know many people who could deal with the level of comparison and competition that blogging exposes us to.
Your Work Is Your Life (literally)
How does work/life balance work if your work is your life and your life is your work? Since I already struggle to switch off at the end of a long day, the knowledge that the to-do list never really ends starts my internal anxiety voice nagging like mad.
But it’s not just the struggle of the work/life balance, it’s also you being the face of yourself (albeit perhaps a rounded off version with a few secrets) and putting yourself and your life out there every single day. I love following along some of my favourite blogger’s days, don’t get me wrong, but even I’ve noticed when the magic of life is dulled by the incessant photo-taking and caption writing.
For me, a quiet life without a phone that’s constantly buzzing is the ultimate goal, and blogging full-time just doesn’t align with that.
There’s No Finishing Point
Even as a hobby-blogger, my to-do list is constantly growing. You could finish all your content creation, social management and email admin in a day but there will always be a part of me that urges me to get started on tomorrow’s list, to make the next week a bit easier. Of course, the idea that overworking yourself now will make the next week easier is a myth.
Over-working is definitely a habit that becomes harder and harder to switch off from, especially when in blogging there is no clear, mammoth finishing point that can accurately reflect the amount of work each and every one of us puts in. As much as I’m all for living in the present, having a 5-year plan is pretty important for actual progress as well as mental focus, I don’t think blogging can ever solely provide that.
Writing a brilliant blog post every week isn’t enough anymore. Every brilliant post requires a unique idea, a draft and final edits all followed by a social media strategy. Then it’s the next day and time to do it all over again. This isn’t to say that what we did yesterday doesn’t count for anything, but in the words of The IT Crowd, it’s yesterday’s jam.
We might refer back to it in a months time, but ultimately our readers want something new, something better and the cycle goes on.
I’m the type of person that loves to thrive on accomplishments and revel in success when I find it, so the thought of a brilliant piece of content that I worked hard being irrelevant in a weeks time stresses me out. Go-go-go is not the pace of life I want to endure.
An Over-Indulgence In YOU
Did you know that focussing too much on yourself can promote anxiety and depression? Most forms of lifestyle blogging include talking about yourself and using your own name and identity to grow your blog. So, as a career blogger, what other choice do you have other than to trim and perfect your brand (yourself) every working day.
Sure, there are some fantastic full-time bloggers out there who keep things real, but spending the sheer amount of time looking at ourselves and editing our words can only lead to higher risks of over-analysing out flaws and comparing our every day to everyone else’s highlight reel (even if we are well aware that real life away from the screens).