When you’re in uni, school or full-time work, you can’t always have the means to buy the newest Too Faced palette, let alone a designer handbag for your flat lay… blogging on a budget isn’t always the most glamorous game but for many of us it’s pretty darn necessary.
Especially since we’re at the start of a new year, a famous time for lifestyle cutbacks and scrimping (post the classic festive credit card over-doing-it), I figured I’d start the conversation up again about ways to cut back blogging expenses, work with what you have and questioning whether we really need to be shelling out so much.
When we think of blogging, a lot of us probably think of shiny MacBooks, fancy brunches and a deep basket of not quite cheap-and-cheerful flat lay accessories. Although this is basically the dream it isn’t always what we can start out with, and yes, you can run a successful blog without ever getting this stereotypical blogger kit (but let’s face it MacBooks will always look better on Instagram).
There’s no arguing that there is pressure and competition when is comes to the materialism of blogging. When you think about the fact that a lot of blogging is new media advertisement, it’s hardly surprising that being a blogger means you want to buy more, simply because we see more day-to-day.
I guess the problem arises when we make ourselves feel as if we are less ‘qualified’ for blogging because we don’t have the props or tools that every other blogger has or the things that are being constantly sold to us as things that validate our hobby.
Whether you’re predominantly a fashion blogger, a beauty blogger or a lifestyle blogger, there will always be moments of feeling like you haven’t got the latest trend, but does this automatically exclude you from the big blogging trends circulating that month?
Although the answer can feel like a big fat yes, I’m telling you that it’s not the only way to go!
Blogging On A Budget
If you’ve heard the saying, “Great minds discuss ideas”, then you’ll know where I’m going with this…It can be almost too easy to fill a blog up with talk about things people can buy or accumulate, and let’s be honest we could go to
It can be almost too easy to fill a blog up with talk about things people can buy or accumulate, and let’s be honest we could go to any blog to find out about a new blusher but we go to our favourite blogs because they’re what engages us on a level beyond materialism.
Blogging is about more than how large a wardrobe you own, or how many people you can get to click on your sponsored link. Blogging is about having your own place on the internet and making it abundantly you.
Although at my very core I do believe that you can blog without spending designated money, here is a little round-up of top tips to help you get by when the budget is tighter than usual.
- Consider what tools you really need, just because a softbox lighting set up fits the needs of the archetype blogger, doesn’t mean that you’ll benefit as much from it. This goes for all kit, really. Thinking about cost per use is a great way to determine if you’ll be getting good value out of an item and has deterred me many times from splurging on something that I just don’t need.
- Share your opinions or thoughts on an activity you’ve recently done, taking the focus away from the material aspects of your experience.
- Stop using your blog to justify buying more stuff. -I’ve definitely been in a place where I think “oh, I’ll buy this and then write XYZ talking about it”, fine if it’s something you’re buying anyway, but when it’s something you’re considering for content only, it’s time to reassess.
- Embrace shifts in your perspective. If you’ve run out of content ideas maybe it’s time to change your perspective of what your content could be. I had this moment with my content back in Septemeber time and it opened a tonne of new doors for me. Read more about this, here.
- Remember that top bloggers (and YouTubers) get sent a tonne of PR samples. If they weren’t sent a lot of these things chances are they wouldn’t rush out and buy it all (not because they couldn’t – but because who needs twenty different foundations…), so you don’t need all these things to validate your blogging. As blogging goes, I feel like we’re much more likely to be assessed and judged on what content we do create, opposed to what we don’t. Would you agree with this?
- If you’re struggling for products to include in your content (when you’re creating a product based post) why not re-use some of your previously talked about bits, but in some different ways. This can include changing a review slot for a round-up slot or giving your readers some different ways to use the products that you’re mentioning.
I’d love to hear your thoughts on budget blogging. Do you think it’s important to keep a leash on getting blog spendy?
How do you deal with the pressure to buy Blogger favourites or the lack of validation because of not having the latest in-thing?
Thanks for reading and here’s to blogging no matter what your budget is!