You know the sort… half-hearted favourites posts, hauls-after-hauls with no real opinion, writing a goals post for the sake of it being a new month. It’s lazy blogging.
Blog posts that give no value or are following some kind of basic blogging template make me want to use that shrugging emoji. The thing is, people can obviously write about whatever the flip they like. None of us has the right to turn into the blogging police, but much like joe blogs is allowed to write about their favourite 10 mascaras (for the 3rd time this year), I’m allowed to share my thoughts on what I feel, is lazy blogging.
We all blog for different reasons. Some of us blog as an escape, to build relationships, to sell something (eventually) or just to practice writing, photography or any of the many, many skills that come with running a blog. Blogging can open doors (or windows) for us and I feel like we owe it to ourselves (because the world owes us nothing) to make it memorable and personal to us.
Lazy blogging isn’t what people do when they’re first starting out, it’s what we’re all a bit guilty of doing when we want to get something out there, despite our lack of time, ideas or passion for the subject. However necessary it might feel, here are a few reasons why I’m fed up of it, and just how we could do away with it altogether.
We all have more to give
Believe it or not, our lives are interesting. From the inside, you might not think so. Maybe you think that you’re a bit boring, or not very creative and maybe you haven’t been anywhere Instagrammable or pretty in a few months but you are still interesting – we all are.
Sticking to the boring, same-old content is selling ourselves short.
If you could read one amazing piece of content per week or ten blog posts that are basically the same, which would you enjoy more? I think we all know what we’d probably prefer.
BUT it’s not even really about what people loving to read, it’s equally about what bloggers love to write and create. As a creative blogger myself, writing the same types of blog posts over and over again gets boring, but putting fun twists on familiar formats automatically makes writing, creating and reading posts way more interesting.
We already know the obvious
Evergreen content is content that keeps giving. People can visit your blog in 3 weeks, 6 months or 2 years (if you’re still paying for the domain) and still find value and goodness in your blog post about being creative in alternative ways. A lot of the time, lazy content comes in the same package as throw-away content. Things you can read once and never have to (or want to) read again.
Personally, I don’t like reading obvious content. Blog posts that give you tips on common sense, or pieces that have clearly been copied from a Pinterest autumn activities list. It’s not evergreen because it’s everywhere already. Sure, it’s digestible and inoffensive, but who are we trying to win over with this style?
The opposite of obvious content is evergreen content – because people keep searching for it, indefinitely. Obvious content, however, is something no-one wants to admit to reading. We don’t want to share it because, well, it’s obvious, uninventive and no matter how many beautiful images you scatter throughout the 500 words, there’s often little to no value.
Blogging ≠ YouTube
Most of us watch YouTube, right? On YouTube, hauls do brilliantly and monthly favourites are generally expected from our favourite faces – is this kind of content completely original? No – but it still does well, again and again. I think to see the products people are talking about gives us a little experience of them, we tend to get it more when we see things in action. We get to hear someone talk about something they love as if we’re in conversation with a friend – it just works better.
Does this type of engaging content translate into blogging? I don’t think so.
Sure, favourites posts might have started wind on the humble blog ten years ago but now with a million and one fabulous posts to dip into on a Sunday morning, reading about someone’s favourite nail varnish or their top tips on starting a blog doesn’t have the same pull as pieces of thought-out, personal and creative content. Blogging is something we engage with much more than watching YouTube, so a little more work going into the words on the page goes a long way.
Can we make blogger cliques interesting?
Since I’m not one to complain or moan without offering a solution, why don’t we talk about a few ways to make boring blogging a bit more interesting.
Instead of a bog-standard favourites post, why not include some current favourite products into a narrative, a recent experience or general theme. Good things to take with you on a day trip, a skincare routine for a long day in London, or steps to creating a capsule wardrobe – these posts would give ample opportunity to chat about things you’re loving without the same-old structure.
If you’re in the mood to share some of your latest purchases, why not share in the form of a photo diary, or share why you needed to pick up the pieces, where you got them from and what you’re planning for them – some detail and context will always be more interesting to read than a list of products with affiliate links.
Even playing around with format and structure of blog posts makes them at least more visually interesting. Write on your images, play around with headings and space on the screen or just step out of your comfort zone and write a fictitious story, a poem or something which can communicate a message without just listing bits and bobs. There are a hundred and one ways to make something basic a smidgen more interesting and I’m certain that there’s a way or two out there that would suit us all.